Who we are
what you need to know about us
Radio Ngoma is a news, talk, Business, and sports Radio Station in the Western and North rift parts of Kenya. We lead Western and North Rift regions in conversation. The more you listen, the more you’ll know. 90.7 FM in North Rift and 99.9 FM in Western Kenya.
Radio Ngoma broadcast in the Swahili language, 24 hours a day, seven days a week, with its headquarters at Ebby towers, Kitale, Trans Nzoia County. It was established in 2020 and it has continued to gain popularity owing to its unique programming.
It is also the first Radio station to introduce the ‘talk’ format and current affairs programming. The current listenership stands at 4,000,000 Monday-Friday and 750, 000 per average of 7 days. Its core listeners fall into the age bracket 25-65, with a 50% Female / 50% Male split.
Radio Ngoma is a rich mix of talks, news, Business, Sport, Music, and topic-driven features. The core Radio Ngoma listener is a Modern Kenyan: a mature, sophisticated, socially conscious individual rooted in information. The Modern Kenyan is a progressive thought-leader who is self-determining, discerning, well-informed, and a player in the global environment.
- Power Breakfast 6:00AM-10:00AM (Power Breakfast is your news and current affairs show. It consists of all big stories, interviews, listener interaction, reviews and segments relevant for the aspiring, ambitious, go getter)
- Jahazi 10:00AM-2:00PM (Jahazi offers insightful discussion around business activities ,farming, Laws, pregnancy, childbirth and baby rearing issues, beauty, body care, dating, weddings, marriage and family issues as well)
- Reggae vibez 3:00PM-7:30PM (Reggae vibez is a reggae music show with a laid back personality. It gives the listener a summary of the day’s events and also features lifestyle themes with a Top 7@7 music chart)
- Kipenga 8:00PM-10:00PM (Kipenga is where sports talk becomes technical! The presenters apply in-depth expertise to analyze everything sports from a technical point of view. It’s dedicated to the sport fans. Their views and opinions are heard here)
- Lullaby 10:00PM -1:00AM (Lullaby is an entertainment show with great music, social talk and a vibrant atmosphere)